Kraken partners with Tottenham Hotspur, placing logo on team sleeves from 2024/2025. The deal aims at blending crypto with fan engagement to enhance global presence and influence. The deal is part of Kraken’s strategy to integrate Web3 with a target of $100M funding goal.

Crypto exchange Kraken has entered a significant multi-season partnership with Tottenham Hotspur, becoming the Official Crypto and Web3 Partner for the renowned English football club. This collaboration will see Kraken’s logo featured on the sleeves of all Tottenham Hotspur Men’s and Women’s teams starting from the 2024/2025 season. Kraken expands its partnerships with football clubs The alliance with Tottenham Hotspur aims to blend the forward-thinking visions of both entities, leveraging advanced technologies to elevate the fan experience and expand the football community’s understanding of cryptocurrency. This agreement represents a crucial milestone in Kraken’s global marketing strategy, which has also seen a recent partnership with Atletico de Madrid in Spain’s La Liga. Kraken and Tottenham Hotspur plan to engage the club’s vast global fan base through a variety of innovative initiatives. These include exclusive content, fan pop-ups, and behind-the-scenes access to both Kraken’s and the club’s events. By integrating crypto education and Web3 technology into these experiences, Kraken aims to deepen fans’ connection to the sport and the team, creating unforgettable memories. The goal of raising $100M this year While the financial specifics of the deal remain undisclosed, the partnership aligns with Kraken’s broader objectives. The company is ambitiously looking to raise $100 million in funding by the end of the year, positioning itself for a potential initial public offering (IPO). This collaboration with Tottenham Hotspur underscores Kraken’s commitment to expanding its presence and influence in the sports world. Notably, Kraken’s deal with Tottenham follows Manchester City’s recent reveal of OKX as their new sleeve partner in a multi-year agreement, highlighting the increasing convergence of sports and cryptocurrency. As Kraken and Tottenham Hotspur embark on this innovative journey together, they aim to set a new standard for fan engagement and technological integration in football.

Share this article

Categories

Markets

Tags

Cryptocurrency News Kraken

LiFi Protocol has been breached and $8M have been drained so far. Cyvers Alerts advises revoking approvals for 0x1231deb6f5749ef6ce6943a275a1d3e7486f4eae. Attackers are converting USDC and USDT to ETH, emphasizing DeFi security risks.

LiFi Protocol, a vital API facilitating swaps between Ethereum virtual machine (EVM) and Solana (SOL), has fallen victim to a devastating cyberattack. Reports from Cyvers Alerts indicate that hackers have exploited a specific contract address associated with LiFi Protocol, leading to the theft of more than $8 million in cryptocurrencies, predominantly stablecoins. The breach was detected when Cyvers Alerts flagged suspicious transactions linked to the address 0x1231deb6f5749ef6ce6943a275a1d3e7486f4eae on LiFi Protocol.

🚨ALERT🚨@lifiprotocol, Our system has raised suspicious transactions involving your https://t.co/3LzbDK99Ed We recommend users to revoke their approvals for: 0x1231deb6f5749ef6ce6943a275a1d3e7486f4eae More than $8M have been drained so far from users and mostly stablecoins!… pic.twitter.com/zsj9DZWnpU — 🚨 Cyvers Alerts 🚨 (@CyversAlerts) July 16, 2024

LiFi Protocol attackers leveraged user approvals According to Meir Dolev, co-founder and CTO at Cyvers, the attackers have leveraged user approvals linked to this address to drain assets stored within smart contracts and connected wallets. The attackers have predominantly converted USDC and USDT tokens into ETH, exacerbating the financial impact of the breach. In response to the breach, Cyvers Alerts has urgently advised users to revoke any approvals granted to the compromised address. This precautionary measure aims to mitigate further losses within the LiFi Protocol ecosystem. Cyvers Alerts continues to monitor the situation closely, with ongoing updates anticipated as investigations progress. The incident underscores the persistent vulnerability of decentralized financial platforms to sophisticated cyber threats. It serves as a stark reminder of the importance of robust security measures and vigilant user oversight in safeguarding digital assets within blockchain ecosystems.

Share this article

Categories

Crime Markets

Tags

Cryptocurrency News DeFi News Stablecoin