The leading crypto exchange by trading volume is launching a new platform built with high-net-worth clients in mind.

According to a new press release, Binance is launching “Binance Wealth,” a platform tailored to wealth managers.

“Binance Wealth allows wealth managers to oversee the onboarding of their clients and make investment recommendations, allowing their clients to receive strong support during onboarding and thereafter while retaining full discretionary control, akin to traditional wealth management.”

As the name suggests, the new platform will aim to target wealth managers, though it does not set a limit for how much wealth one must manage to use the platform.

In addition to enhanced security and compliance, the platform will aim to give high-net-worth clients a customized trading experience, in addition to an enhanced global reach. Binance Wealth also promises users VIP-level support and access to account managers.

Says Catherine Chen, Head of Binance VIP & Institutional, of the new platform,

“As investors worldwide recognize the potential of digital assets, we are responding to wealth managers and their clients asking for a solution to more easily access crypto. Unlocking capital inflow is key to making digital assets mainstream but there has long been a lack of traditional infrastructure for the private wealth segment to gain exposure to crypto. Binance Wealth will reduce the entry barrier for more market participants to access this new asset class and help bridge crypto and traditional finance.”

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