Binance announces support for Frontier token swap and rebranding to Self Chain (SLF). FRONT price surged 20% following the rebranding announcement by Binance. SLF trading pairs to replace FRONT pairs on Binance from August 30, 2024.

Binance, a leading cryptocurrency exchange, has announced its support for the token swap and rebranding of Frontier (FRONT) to Self Chain (SLF). This strategic move by Binance marks another significant step in its ongoing efforts to support the evolution and restructuring of altcoin projects. The news has already triggered a notable surge in FRONT’s price and trading volumes, reflecting growing investor interest and confidence. Binance approves Frontier (FRONT) name change In an announcement issued on August 27, 2024, Binance has confirmed its support for the Frontier token swap and rebranding, renaming it as Self Chain (SLF). This decision is part of Binance’s broader strategy to foster innovation and support altcoin projects through critical phases like rebranding and restructuring. As part of this transition, Binance will delist all existing FRONT spot trading pairs, including FRONT/BTC, FRONT/TRY, FRONT/USDC, and FRONT/USDT, on 2024-08-27 03:00 (UTC), to pave the way for the new SLF trading pairs. The new pairs, SLF/BTC, SLF/TRY, SLF/USDC, and SLF/USDT, will become available for trading on August 30, 2024. Market impact The announcement had an immediate impact on the price of Frontier’s native token, which surged by 20% after the announcement. Within minutes, the price jumped from $0.64 to $0.8188, before stabilizing at $0.7216 at press time. This surge was accompanied by a significant increase in both market volume, which exceeded $68 million, and trading volume, which saw a 187% rise to over $31.9 million. Binance’s positive recovery from last year’s uncertainties, marked by increased transparency and a renewed focus on aligning with institutional policies, has reinforced its position as a key player in the crypto industry and its support for the Frontier (FRONT) token swap and rebranding is a significant development for the altcoin.

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Yandex bans ads for crypto exchanges, smart contracts, mining, and ICOs in Russia. Ads for mining equipment, educational content, and legal advice are however exempted. Yandex will allow crypto ads outside Russia with strict compliance to local regulations.

In a significant shift reflecting stringent regulatory measures in Russia, Yandex, the country’s largest search engine, has updated its advertisement policy to prohibit ads related to cryptocurrency. The new policy, which takes effect immediately, aligns Yandex’s operations with recent legislative changes enacted by President Vladimir Putin. Crypto exchanges, mining operations, and ICO ads banned Under the updated policy, Yandex has imposed a broad ban on advertisements for crypto exchanges, blockchain services, smart contracts, mining operations, and ICOs. This also extends to any promotional content related to earnings from these activities and services that check crypto wallets and transactions for money laundering. The decision underscores Yandex’s commitment to adhering to Russia’s strict regulations governing cryptocurrency advertising. However, the new rules do allow for certain exceptions. Advertisements for physical equipment used in crypto mining and storage, educational content, training materials, and events related to cryptocurrency, mining, and ICOs are still permitted. Additionally, Yandex will allow ads for legal consultations concerning crypto matters. This nuanced approach ensures that while the platform curtails promotional activities related to cryptocurrency investments, it continues to support educational and legal aspects associated with the sector. For regions outside of Russia, Yandex maintains a more lenient stance on crypto advertising, though ads must comply with local regulations and Yandex’s policies, including prohibitions on guaranteeing earnings and claiming risk-free transactions. This international flexibility contrasts with the stricter domestic regulations, highlighting the varying global landscape for crypto-related advertising.

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