Lotte Group, South Korea’s fifth-largest conglomerate with operations in manufacturing, hotels and e-commerce, plans to expand its non-fungible token (NFT) business onto the global market through a partnership with the Polygon blockchain, Lotte’s marketing and NFT hub Daehong Communications said on Monday.See related article: Weekly NFT sales surge amid marketplace Blur’s new round of token airdropFast factsThe partnership will start with rebranding BellyGom NFTs, or Lotte Homeshopping’s profile picture (PFP) digital collection centered around a pink bear character of the same name. BellyGom NFTs, first minted in August 2022 on the Klaytn network, gives holders benefits related to Lotte’s products and services, such as hotel vouchers or discount coupons for shopping.The rebranded collection will be called “BellyGom NFT Season 2,” Daehong said in a press release. The company is still working on the project and doesn’t have a date for the release of the collection, a Daehong spokesperson said.Polygon is the third largest blockchain in NFT sales over the last 30 days, surging 260.33% to US$36.5 million during the period according to data from Cryptoslam.io. The Polygon platform is compatible with Ethereum, the second-largest blockchain, and enables other blockchain networks to connect and expand.Polygon has signed partnerships with global brands such as Starbucks, Adidas and Prada.Lotte Group has more than 121 trillion Korean won (US$92.3 billion) in assets, according to April 2022 figures from South Korea’s Fair Trade Commission.See related article: Creepz NFT sales surge 239% following Spotify partnership news