VeChain – the layer one blockchain focusing on sustainability and logistics – has formed a partnership with the Ultimate Fighting Championship (UFC). The network will be integrated into a series of live events and media channels by the world-renowned mixed martial arts organization. VeChain-branded assets will debut this Saturday, June 11, at the Singapore Indoor Stadium.

According to the official announcement, VeChain is the first-ever base blockchain that receives “unprecedented integration into UFC assets through this extensive collaboration. The project will access a variety of “meaningful brand visibility” across live broadcasts of UFC’s major events.

In addition, the two will collaborate on a variety of custom and original content featuring UFC talent and athletes. Under the multi-year agreement, VeChain will own UFC’s official fighter rankings titles:

“The integration also provides VeChain with a strong association with one of the most important components of UFC matchmaking — the fighter rankings.”