Soccer-focused media platform OneFootball raised $300 million in a series D funding round led by blockchain fund Liberty City Ventures as the company looks to grow in the Web 3 space.

The money raised will support continued expansion for the Berlin-based company as well as the new OneFootball Labs – a joint venture with Liberty City Ventures and Hong Kong-based gaming platform Animoca Brands, said the company on Thursday. As part of the deal, Animoca Brands co-founder and executive chairman Yat Siu will join the boards of both OneFootball and OneFootball LabsOneFootball Labs aims to enable football clubs, leagues, federations and players to create new digital fan experiences on the blockchain.Other investors in this funding round included: Dapper Labs, DAH Beteiligungs GmbH, Quiet Capital, RIT Capital Partners, as well as Animoca Brands, among others.“The potential of introducing more than 100 million users to relevant NFTs for the first time has the potential to be truly groundbreaking,” said Mik Naayem, co-founder and chief business officer of Dapper Labs. “We see this as a catalyst for mass scale Web3 adoption for the whole industry.”OneFootball is not the only sports brand that has been making strides into Web 3. Adidas teased in November about a partnership with The Sandbox metaverse, and Nike late last year purchased RTFKT, an NFT fashion collectibles startup targeting the virtual world. Also late in 2021, Premier League champion Manchester City said it was teaming up with Sony to launch a metaverse that mimics its Etihad stadium.