FTX announced today that it has hired former WB Games executive Steve Sadin to run its new gaming partnerships department.

Sadin will be responsible for helping developers integrate digital assets into their games or launch tokens.FTX established the dedicated gaming unit in February."We’re putting players first and creating open economies powered by the blockchain that grant players true asset ownership…We’re making it possible for developers to create in-game assets that players will pass down to their future grandchildren,” Sadin said in a press release.During his time at WB Games’ Boston studio, Sadin launched a number of hit free-to-play games and worked with well-known IP rights holders for franchises like Batman, WWE, and The Walking Dead.In January, FTX launched a $2 billion venture fund run by Amy Wu, formerly of Lightspeed Venture Partners. Part of the fund’s remit is to invest in crypto gaming projects.Before he was at WB Games, Sadin was a VP at Sega, responsible for the company’s free-to-play Sonic games.Gaming giant Ubisoft included NFTs alongside Ghost Recon: Breakpoint, but they were met with a lukewarm reception from fans with on-chain data suggesting that the company has only sold a few hundred dollars worth of the themed NFTs.