Crypto-focused technology firm Elwood, owned by billionaire fund manager Alan Howard, is to integrate its trading platform with Bloomberg's Asset and Investment Manager (AIM) system, a buy-side order management system (OMS).

The integration will be available to mutual clients of Elwood and Bloomberg in Q2 of this year, according to an announcement Thursday.AIM, which is integrated into Bloomberg terminals, offers tools for management of portfolios, orders and trading. It is used by around 15,000 professionals at 900 different firms managing more than $17 trillion in assets.London-based Elwood's crypto trading platform will be plugged into AIM, offering institutional clients an entry point into digital assets. Users of AIM will now be able to manage their crypto investments alongside the rest of their portfolio.The strategic partnership is a sign of the increasing demand from institutional clients for crypto assets, such that they wish to be able to manage them in the same environment as their traditional investments using tools provided by mainstream providers like Bloomberg.

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