Cboe Global Markets is looking to broaden its return to cryptocurrency by introducing more products and possibly re-listing bitcoin futures, according to CEO Ed Tilly.

Tilly told Bloomberg in an article published Thursday the exchange holding company has not "given up" on bitcoin futures despite prior aborted attempts in the space.Cboe started listing bitcoin futures in 2017 but ended its offering two years later.The exchange also officially filed to list shares of VanEck's bitcoin exchange-traded fund (ETF) March 2 in hopes VanEck's application to the U.S. Securities and Exchange Commission (SEC) is approved."We're keen on building out the entire platform. There's a lot of demand from retail and institutions and we need to be there," Tilly said.Chicago Mercantile Exchange (CME), a Cboe rival, went live with its futures contract for ether in February.Institutional interest in cryptocurrency has surged in recent months, with several banking giants expressing positive sentiment and a growing number of companies have introduced investment products like ETFs in the space.

See also: Cboe Plans to Launch Cryptocurrency Indexes in Q2 2021