Time Magazine, published since 1923, will now accept payments for digital subscriptions in cryptocurrency through its new partnership with Crypto.com. 

Readers who pay for their subscriptions using cryptocurrency will receive unlimited access to Time.com for 18 months, including special events and offerings for subscribers. Cryptocurrency is currently a payment option for subscribers only in the U.S. and Canada, but Time is planning an international expansion of the option in the coming months. Subscribers who pay using CRO, Crypto.org’s coin, will get Pay Rewards of up to 10% back from Crypto.com. Time is also partnering with digital currency asset manager Grayscale Investments to produce a video series on cryptocurrency, through which the media company will be paid in bitcoin and hold it on its balance sheet, Grayscale CEO Michael Sonnenshein tweeted last week. (Grayscale is a CoinDesk sister company.)In March, the magazine released three non-fungible token (NFT) covers inspired by its April 8, 1966, “Is God Dead?” cover for auction on the crypto marketplace SuperRare. The New York Times is among the other media organizations that have tapped into the explosion of public interest in NFTs. In late March, an NFT of a Times column sold for 350 ether, or more than $500,000, in a first for the 169-year-old newspaper.